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Abdelhak LALOUANI |
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ALSTOM has grown rapidly
through its various mergers and acquisitions over the past few years.
Equally, This rapid evolution had a significant impact on ALSTOM's
presence in Egypt as well.
In view of ALSTOM's long lasting achievements in the Power, Transport
and Water related activities in Egypt, it was of utmost importance to bring
about a coherent organization structure and country strategy, which would serve
as a foundation to warrant in the medium and long-term the overall success of
ALSTOM in Egypt.
Today, ALSTOM conducts the majority of its business in Egypt via two
companies, namely ALSTOM Egypt for Power & Transport Projects SAE
and ALSTOM Transport Egypt Branch.
Given the recent rapid growth of the Egyptian Economy, and the emergence of a
very strong private sector, we consider that the basis for maintaining our
favorable market position and achieving further targets, depends on the
implementation of the following three basic principles:
"Think Local Partnerships", with local market leaders who are in
businesses covering a scope that is complementary to ALSTOM's business
activities. Through means of adding value to one-another, sharing risk and
being jointly commercially and contractually imaginative, a more customized and
more competitive market approach can be derived.
"Think to become gradually Local", has already started through the
creation of ALSTOM Egypt for Power & Transport Projects SAE, and our
Joint-Venture "ALSTOM Water Systems SAE".
"Think Regional Leader", and considering Egypt to be the geographic,
economic and political corner-stone of the Middle East, and Egypt facilitating
in itself a substantial home-market, ALSTOM already uses its presence in
Egypt as its regional hub and regional competence centre for the Arab World.
This evolution in strategy allows ALSTOM not only to maintain its market
share, but also gives us the opportunity to "plough back" and invest
in our local resources in order to gear for the medium and long-term prospects
in Egypt and the Region as a whole.
Looking forward, we will continue to strengthen our leadership position in our
core business lines, expand regionally into selected markets, invest in our
human and technical resources, and maintain our commitment to quality and
safety.
We believe our business will continue to perform well and we will spare no
effort to grow in the years ahead.
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Abdelhak LALOUANI
President |
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